In the U.S.A. the cost of college text books has risen with 812% over the last 30 years!

In the U.S.A. the cost of college text books has risen with 812% over the last 30 years!

The cost of textbooks has risen 812% in the U.S.A. over the last 30 years.


That’s more than healthcare costs, housing prices and college tuition, although all of those have risen faster than the rate of inflation.


So the question is, what is wrong with the textbook market?


Most of it, in fact 80% of the market, is controlled by only four publishers—Pearson, Cengage, Wiley and McGraw-Hill. This leaves them with a near-monopoly and a LOT of power.


The publishers market their products to professors using aggressive sales tactics. The professors assign these textbooks to the students who end up having to pay the prices charged, not the professors.


Students at public four-year colleges are paying about $1,200 per year for textbooks and course materials!


Mark Perry, an economics professor at the University of Michigan says: “Just like the ongoing home price increases and housing bubble of the last decade were unsustainable, there is now growing evidence that rising college textbook prices and the ‘college textbook bubble’ are also unsustainable.”


It has now been established that about one out of every three seniors—and one in four freshmen—often don't buy required textbooks because they just can’t afford it. Many students have reverted to sourcing materials illegally online.


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Our tongues only detect 20% of the salt on potato chips, that is why Lay's developed a new 'designer salt' with the same taste that allows them to use 25% less sodium

Our tongues only detect 20% of the salt on potato chips, that is why Lay's developed a new 'designer salt' with the same taste that allows them to use 25% less sodium

The average American consumes about twice the daily recommended limit of salt. Too much salt in the diet can lead to high blood pressure and heart disease.


The manufacturers of Lay’s potato chips have taken note of this problem and have found a way to lessen the risk without compromising on taste.


They're developing a new designer salt.


The crystals of this salt are shaped and sized differently from that of normal salt and will reduce the amount of sodium consumers will ingest while snacking.


Because of the way our tongues perceive salt, 80% of the salt on potato chips are swallowed before we even taste it! Only 20% is dissolved and tasted by our tongues.


That is why the manufacturers of Lay’s will now be using a powdery ingredient that tastes exactly like salt. It will deliver an initial spike of saltiness, then a body of flavor and lingering sensation, said Dr. Yep, who joined the company in June 2009.


When they tested the designer salt in the United States and in the UK, consumers could not tell the difference between the new and the conventional salt.


By 2015, Lay’s should contain 25% less sodium.


Said Indra Nooyi, Chairman of PepsiCo.: "What we want to do with our "fun for you" products is to make them the healthiest "fun for you" products."


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In 1959 the citizens of Sao Paulo were so disgruntled with their government that they voted a rhinoceros into council! She got the most votes - 100,000!

In 1959 the citizens of Sao Paulo were so disgruntled with their government that they voted a rhinoceros into council! She got the most votes - 100,000!

In 1959 voters in Sao Paulo, Brazil, had had enough of their city council and it was time to vote.


There were 540 candidates for the 45 seat council, and among them there was a female rhinoceros named Cacareco, meaning ‘rubbish’!


Obviously the citizens had lost all faith in the human candidates because Cacareco won the election by a landslide.


She gathered 100,000 votes – 15% of the total, and was thereby elected by the people to council!


It turns out some students had printed 200,000 ballots with her name on them. The ballots were, however, all legitimately cast by voters. One of them remarked: "Better to elect a rhino than an ass."


The director of the zoo where the four-legged candidate was housed said he would ask Sao Paulo to pay Cacareco's Councilman's salary. Unfortunately election officials did not find this funny, and nullified all ballots with her name on it and declared a new election was to be held within a week.


This type of protest vote was not the first in Brazilian history. In 1954 the people of Jaboatao voted a goat named ‘Smelly’ into council.


Smelly did not win by such a large margin as Cacareco and therefore the rhinoceros remains the most famous animal candidate in history.


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If you asked the founder of McDonald's what business he was in, the answer would surprise you!

If you asked the founder of McDonald's what business he was in, the answer would surprise you!

Quick… what business is McDonald's in? If you said in selling fast food, you'd be wrong. At least if you asked the man who founded it. In 1974, Ray Kroc, the man who started the golden arch empire asked an MBA class at the University of Texas, Austin this same question. Of course, everyone said hamburgers. Kroc's answer surprised everyone: he said he was in the real estate business.


Here's the way he explained it: his primary business focus was to sell franchises of the restaurant. He knew, however that real estate and location were the most important factors of success for each franchise. A poorly placed restaurant would go broke. McDonald's is now the single largest owner of real estate in the world.


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When horror director Eli Roth showed 'Cannibal Holocaust' to the villagers in a remote part of the Amazon, they thought it was a hilarious comedy!

When horror director Eli Roth showed 'Cannibal Holocaust' to the villagers in a remote part of the Amazon, they thought it was a hilarious comedy!

When horror director Eli Roth decided to make the cannibal movie ‘The Green Inferno’ he wanted it to be authentic.


The movie plays off deep in the Amazon and is about an un-contacted tribe.


He decided the movie must be shot really deep in the Amazon forests—somewhere off the grid.


So they went up the Amazon River for hours on end and eventually came across a very primitive village that looked like it was out of another time. Perfect!


He asked the villagers if he can shoot his movie there. They said they first want to know what a movie was!


They have obviously never been exposed to television or film. In fact, they'd never even heard of electricity.


A television and a generator was brought in and the villagers were shown the movie ‘Cannibal Holocaust’. Eli himself thought that maybe that wasn't such a good choice, but it turned out that the villagers loved it.


They thought it was a hilarious comedy. It was the funniest thing they had ever seen and they all wanted to play cannibals in the new movie!


The entire Amazonian village ended up being cast in the film ‘The Green Inferno’—which they probably still see as a comedy.


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Bummer and Lazarus were two stray dogs that had celebrity status in San Francisco in the 1860's and were immune to the city's laws on strays

Bummer and Lazarus were two stray dogs that had celebrity status in San Francisco in the 1860's and were immune to the city's laws on strays

In the 1860’s there was an overflow of dogs in San Francisco, and the only way a stray could survive was to prove his worth. Preferably by being a master rat catcher.


If he was good at that, he had a fighting chance.


Bummer was such a dog, and he was allowed to settle in behind the saloon of Frederick Martin. He still had to make his own way and begged for scraps where he could find any.


In 1861 he saved another dog from a fight. The dog was badly hurt, but Bummer encouraged him to eat, brought him some scraps and huddled next to him at night to keep him warm.


He recovered, and the city folk named him Lazarus. Bummer and Lazarus became inseparable.


Luckily Lazarus was also an exceptional rat killer and together they once killed 85 rats in 20 minutes!


They became a favorite of newspaper reporters and celebrities on the San Francisco streets. So much so that, when Lazarus was taken to a pound by a dog catcher, an angry mob of citizens demanded his immediate release!


The city supervisors declared the pair immune to the city’s laws on strays.


Unfortunately Lazarus was poisoned in 1863 and Bummer died of old age in November 1865.


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Rabies has virtually been eradicated in Switzerland. They placed chicken heads laced with vaccine in the Swiss Alps and the foxes ate it and became immune

Rabies has virtually been eradicated in Switzerland. They placed chicken heads laced with vaccine in the Swiss Alps and the foxes ate it and became immune

Between 26,000 and 55,000 people still die of rabies each year! 95% of those deaths occur in Asia and Africa.


It is still present in 150 counties around the world and about 3 billion people live in regions where infections occur.


Most small island nations are virtually rabies free and also Switzerland managed to almost completely eradicate the viral disease.


The Swiss discovered that foxes were the main source of rabies in the country. Dogs are easy to vaccinate, but to get hold of an entire fox population living mostly in the Swiss Alps, is another matter entirely!


If you have ever read European folk tales or even just tried to raise chickens in an area with a fox population, you will know that foxes just love eating chicken. Instead of catching and wrestling with rabid foxes to get them vaccinated, Swiss scientists came up with an idea that is genius in its simplicity.


Chickens were slaughtered and the chicken heads were laced with live attenuated vaccine. Those chicken heads were then placed in the Swiss Alps and the foxes, unable to resist chicken, devoured all the chicken heads offered to them - thereby unknowingly becoming immune to the rabies virus!


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NASA plans to start a garden on the Moon next year!

NASA plans to start a garden on the Moon next year!

It's a great time to be alive when all of the cliches seen in sci-fi movies time and time again are starting to become a reality.


Men landing on the moon, versatile rovers roam Mars and now we're just a couple years away from starting plant life on our neighboring celestial bodies.


Arabidopsis is a small flowering plant that is closely related to mustard or cabbage, both useful when trying to colonize another planet ecologically. More importantly, it contains one of the model organism that is key for studying plant biology, especially since it's the first plant to have its entire genome sequenced.


NASA, the American space agency, set its sights on Arabidopsis to be part of the first garden on the Moon and Mars. Ambitiously, NASA plans to have it planted on the Moon by 2015, as in next year. Mars isn't that far behind with a target date of 2021.


This very well could be the first step of plans to one day send men and women to live on distant worlds, hopefully with food and water already set up for them.


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President Johnson was sworn in by the first woman to do so, and remains the only time done on an aircraft.

President Johnson was sworn in by the first woman to do so, and remains the only time done on an aircraft.

A keystone moment in woman’s history came after a nation-shocking tragic event.


Judge Sarah T. Hughes was the first woman to administer the presidential oath of office for President Lydon B. Johnson after the assassination of President John F. Kennedy.


She got the opportunity due to the extreme impromptu nature of the ceremony.Hughs was chosen by Johnson himself because of their long standing friendship.


They managed to cram 27 people into the tight quarters of the presidential plane, Air Force One. Auxiliary power was disconnected from the plane, resulting in a non-functioning air conditioner.


The plane was instructed to take off as soon as possible, so the inauguration took place while the plane's four engines powered up. It is still the only time an inauguration took place on an aircraft.


Johnson was sworn in using a missal found by the side table in Kennedy's Air Force One bedroom since a bible was nowhere to be found. It was almost that exact moment that the nation learned of Kennedy's death via Walter Cronkite's broadcast.


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This guy cried wolf 9 times without knowing it

This guy cried wolf 9 times without knowing it

The award for the worst present goes to whoever got this guy an emergency satellite locator beacon.


They should have known better that he wouldn't read the instructions and would end up causing more trouble than he could possibly get into by activating time after time...after time. Turn it off already!


An avid skier was given a very useful tool for those that know how—and when—to use it. A “personal locator beacon” or PLB broadcasts to a international satellites that are linked to the National Oceanic and Atmospheric Administration and the U.S. Air Force Rescue Coordination Center every time it is turned off.


The lucky recipient mistook it for an avalanche beacon that should be turned on any time he went skiing.


In a 12 week period, from December 11, 2009 to February 11, 2010 he sent out nine false alarms that were plaguing the rescue teams and law enforcements all winter long.


He was only discovered when he accidentally left the beacon on and drove to a doctor's appointment in Boulder, Colorado where the rescue teams caught up with him and managed to fix the situation.


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